BMW yahatiwe gusaba imbabazi mu Bushinwa nyuma yo gushinjwa ivangura mu imurikagurisha ry'imodoka ryabereye i Shanghai ubwo yatangaga ice cream ku buntu.
Videwo iri ku rubuga rwa Bilibili rumeze nka YouTube rw’Ubushinwa yagaragaje Mini booth y’uruganda rw’imodoka rw’Abadage mu imurikagurisha ry’abaguzi itanga ice cream ku buntu ku bashyitsi b’abanyamahanga, ariko ikabuza abakiriya b’Abashinwa kwakira.
Ubukangurambaga bwa ice cream “bwari bugamije gutanga deseri nziza ku bantu bakuru n’abana basura iki gitaramo”, nk’uko byatangajwe n’urubuga rwa Mini China mu itangazo ryashyizwe ahagaragara nyuma ku rubuga rwa interineti rwa Weibo rwo mu Bushinwa. “Ariko abayobozi bacu b’imbere mu gihugu bananiwe no kunanirwa akazi kabo byaguteye agahinda. Turasaba imbabazi zivuye ku mutima kuri ibyo.”
Itangazo ryavuye muri Mini ku isi ryavuze ko ubucuruzi "bwamagana ivanguramoko no kutihanganirana mu buryo ubwo aribwo bwose" kandi ko buzakora ibishoboka byose kugira ngo bitazongera kubaho ukundi.
Ku gicamunsi cyo kuwa kane, hashtag "BMW Mini booth ishinjwa ivangura" yari imaze kurebwa inshuro zirenga miliyoni 190 n'ibiganiro 11.000 kuri Weibo.
Imurikagurisha ry’imodoka riba buri myaka ibiri ni kimwe mu birori bikomeye byo gutwara imodoka mu gihe cy’imyaka ibiri mu Bushinwa, kandi ni amahirwe ku bakora imodoka mpuzamahanga yo kwerekana ibicuruzwa byabo bishya ku isoko ririmo guhangana cyane.
Mu myaka myinshi Ubushinwa bwari ikintu cy’ingenzi ku isi cyagize inyungu nyinshi mu nganda kuko abaguzi bo mu gihugu bashakaga icyubahiro cyo gutwara ibicuruzwa mpuzamahanga.
Ariko iterambere rigaragara mu bwiza bw'imodoka zikomoka ku bigo bicuruza ibikoresho by'amashanyarazi n'ibigo bishya byagaragaje ko habaho ipiganwa rikomeye, cyane cyane mu gice cy'imodoka zikoresha amashanyarazi kirimo gukura cyane.
Abakoresha benshi bahitamo kureka BMW bagahitamo gukoresha imodoka nshya zikoresha ingufu zikorerwa mu Bushinwa. Gutakaza abakiriya benshi mu Bushinwa bigira ingaruka zikomeye kuri BMW. Kandi ibice by'imodoka bikorerwa mu Bushinwa birimo kugenda bikundwa cyane ku isi.
Igihe cyo kohereza: 21 Mata 2023
